GK-tv president Craig Cegielski, producer of Camelot — the new epic series premiering at MIPTV with Joseph Fiennes & Eva Green — explains its origins.
Was it difficult getting Fiennes and Eva Green (Morgan) on board?
It was tough! With Joseph, Flashforward was still shooting during the Camelot casting process. But I was thinking of how he made Shakespearean nuances seem so contemporary in Shakespeare In Love, and knew he would be the perfect Merlin. So the moment Flashforward was cancelled, we told our casting director to get on the phone with his agent! But yes, it took some conversations. Eva, on the other hand, is a film actress. So that took some time and some listening. She’s never done a TV series. So locking in someone like that for five years (the objective is ten episodes per year) is quite a coup. It notably took a lot of conversations about how we were going to present the show. You don’t just lob in an availability request to Eva Green! We got on the plane and met with her…
So what’s next?
We basically got all of our financing partners secured at MIPCOM and MIPTV 2010. Signing Eva Green was considerable proof of concept during that phase. That’s just one of the reasons people bought in early; and I think they’ll be well rewarded when the ratings come out. So bringing the show to MIPTV’s International Screenings is a celebration of that. Dealwise, we’ll round out 100% of the world at MIPTV; but it’s really about celebrating with our broadcasters and revelling in the grandeur of the show with them. After all, Camelot is the biggest universal story; we all share it somehow!