G   /   March 01, 2015   /   0 Comments

 

An encounter that changed everything….

MI-TO

Italy, around 1870. Campari bitter (made in Milan) came together with red vermouth (produced in Turin). It is hardly surprising that the name MI-TO sounds exactly like the Italian word for “myth’.

 

Campari media link: 

February: Campari & Seltz

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