Archive for the ‘Campari’ Category
G   /   December 18, 2015   /   2 Comments


The best way to shake things up.


New York, around 1872. Campari and the shaker (patented in the Big Apple in that year) were invented at almost the same time and soon became a twosome. Perhaps this is why together they create something special.


Campari media link: 

November: Rosa Bianca


G   /   November 26, 2015   /   1 Comment


Some masterpieces are not made for museums.


Turin, 1931. It is said that this drink got its name from one of its original components, a spirit scented with white rose (“rosa bianca” in Italian). It was created in the restaurant where members of the Futurist art movement used to meet, becoming one of their official drinks.


Campari media link: 

October: Negroni Spagliato


G   /   October 14, 2015   /   1 Comment


The best mistake ever made.


Milan, 1972. A bartender in the Bar Basso was asked to make a Negroni but used sparkling wine instead of gin. This mistake (“sbagliato” is Italian for “wrong”) gave rise to a great success. 


Campari media link: 

September: Orange Passion


M.   /   September 28, 2015   /   0 Comments

– Magazine & Newspaper Scans > 2015 > ELLE (Turkey) – July 2015
– Magazine & Newspaper Scans > 2015 > TOUT Magazine (Russia) – February/March 2015
– Magazine & Newspaper Scans > 2014 > NOVUS Magazine (Dominican Republic) – December 2014
– Magazine & Newspaper Scans > 2015 > Planet V&S 60 (France) – 2015
– Magazine & Newspaper Scans > 2014 > iBoo Magazine (Italy) – November 2014
– Magazine & Newspaper Scans > 2014 > Haftasonu Magazine (Turkey) – March 2014
– Magazine & Newspaper Scans > 2015 > Estetica The Hair Magazine (Czech & Slovak) – March 2015

G   /   September 26, 2015   /   0 Comments


Italian romance 2.0.


Milan, 2010. To mark the 150th anniversary of Campari, Campari Orange – a symbol of the brand’s long history – is revisited with a modern twist to show that passion, when authentic, can withstand the passing of time.


Campari media link: 

August: Old Pal


G   /   August 29, 2015   /   2 Comments


Some charms strike harder than the others.


USA, around 1922. This is the Stars and Stripes version of the Negroni. It uses the characteristic American spirit – rye whiskey- instead of gin and became famous in the 50s. It is both strong and fascinating, like its most famous admirers, the male stars of Hollywood of the time.


Campari media link: 

July:  Sputnik


G   /   July 31, 2015   /   2 Comments


Don’t just ask for the moon.


Montecarlo, 1957. Created by the head barman of a famous hotel, it was made to mark the visit of a Russian diplomat, using vodka to celebrate the start of the famous Soviet space programme.


Campari media link:

June: The Boulevardier

G   /   June 29, 2015   /   2 Comments


Creativity can’t be prohibited.


Paris, 1927. After leaving the USA due to Prohibition, the legendary bartender Harry McElhone used its most contested spirit – bourbon – to create this drink. It is said that it is named after the first of its many fans, the editor of the magazine The Boulevardier.


Campari media link:

May: Americano


G   /   May 30, 2015   /   0 Comments


The most epic match ever.


Italy, 1933, The MI-TO met ice and soda. A legend says that the drink was given the nickname of Primo Carnera, the first Italian to win the heayweight boxing title in New York.


Campari media link:

April: Orange


G   /   April 01, 2015   /   0 Comments


It takes a hero to unite a nation…..


Italy, around 1960. It’s called “Garibaldi” due to the similarity of the Campari colour with the uniform worn by the hero who united Italy. The Campari of Milan (North Italy) meets blood oranges, a symbol of Sicily (South Italy).


Campari media link:

March: Mi-To

G   /   March 10, 2015   /   1 Comment

By Anastasia Nemchenok


ELLE met up with Eva Green in London, where the Campari 2015 calendar (featuring the actress) was launched.


ELLE: Tell us about the work process on the Calendar.

Eva Green: The work process was fun and interesting. Most importantly, I didn’t feel any pressure from Campari, which is a rarity when you work for a commercial project.  


ELLE: How was it working with Julia Fullerton-Batten, the first woman photographer in the history of Campari calendars? 

EG: Julia is a real artist. She had never worked for a fashion shoot before, but she had organized everything perfectly. Usually it takes time to get used to someone’s working style, but this time – boom – everything was shot very quickly. An actress needs to feel appreciation from a director or a photographer in order to perform her best. Thanks to Julia each shot is like a painting.


ELLE: Where did the shoot take place?

EG: In Budapest, Hungary.


G   /   March 01, 2015   /   0 Comments


An encounter that changed everything….


Italy, around 1870. Campari bitter (made in Milan) came together with red vermouth (produced in Turin). It is hardly surprising that the name MI-TO sounds exactly like the Italian word for “myth’.


Campari media link: 

February: Campari & Seltz

G   /   February 09, 2015   /   2 Comments

By Julie Rebeyrol

Explosive cocktail

Surprisingly, pungent, breathtaking. The lens of Julia Fullerton-Batten for the Campari Calendar 2015, Eva Green plays with imagination and malice, the femme fatale image that fits her too often to the skin. Meeting in London around a Campari Orange. Cheers!

IR: You are often a muse, but this is the first time that you are asked for a calendar. How did you feel?
Eva Green: I loved posing for Campari calendar, it was fun. I was in good hands, pampered by the best makeup artists, stylists and hairdressers. The positive energy that is absorbed around you is very important to feel confident and fulfilled before the lens.There were so many shootings where I did not feel  “connected” with the photographer. Julia Fullerton-Batten, it was different.

What has she done more than others?
She made ​​me very serene. She is a talented artist with an incredible imagination and a real sense of almost theatrical staging. She is passionate about what she does and takes great pride in her work. She prepared the set for hours before the shooting, she has carefully placed each glass and each bottle. It was so well done twenty minutes were enough to take a picture.

What surprised you most about this shooting?
The shooting in the ballroom of a castle in Budapest was very surprising and even fun, even. We were able to dance with gorgeous men, which is always nice, and the boys around me were pulling the strings of my dress so it moves! It’s unusual.

Among all these beautiful pictures, which one in the calendar that you prefer?
Sputnik! I like its mystery, magic and especially cosmonaut helmet. I recognize myself also naturally in this picture. Far, far away from the image of “femme fatale” that sticks to my skin. I also like the photo of the Negroni where I had to wear a beautiful Vivienne Westwood dress. The dress has helped me to get into the character I interpreted, a courtesan of the 19th century looking in the mirror. It was beautiful and sensual.

The 2015 calendar revisits and interprets the amazing stories behind iconic Campari cocktails. What is your favorite story about cocktails?
That of Negroni sbagliato ! I loved knowing how this cocktail was invented. It was created by accident and, like many other errors, eventually became an exceptional discovery. Such accidents can give birth to the most beautiful things in the world.

You will soon be back on movie sets, what movie in which you’ve not been seen yet but would like to play?
Maybe a comedy. Yes, a black comedy …! I love black humor. I am completely obsessed with Catherine Tate. This woman fascinates me.

Exactly, which actress has always inspired you?
Isabelle Adjani, forever. And Cate Blanchett, which for me is a true goddess! But I was perhaps the most inspired with is the poster of the film Last Tango in Paris by Bernardo Bertolucci, which remained plastered to my room very long.

You are often seen in Anglo-Saxon distributions, what kind of French film could seduce you?
Films of Jacques Audiard. Without hesitation!

At what time of the day are you going to the movies?
When I’m on a plane. I must admit that I unfortunately go infrequently to the cinema.

Finally, 2015 will be the year of “Eva Green” for Campari and for you? What’s your wish?
… (long pause) … To be happy! Yes, to be happy. Simply.

Source: Infrarouge

G   /   February 02, 2015   /   0 Comments


A sparkling idea from any point of view….


Milan, around 1915. This was the most popular drink in the Bar Camparino, opened by Davide Campari himself. It had a revolutionary pumping system that sent a recent invention right up to the counter: soda water.


Campari media link:

January: The Negroni

G   /   February 01, 2015   /   0 Comments

By Natalie Denton

“It is important to feel loved by the photographer or the director, so you are able to give as much as possible. I felt like Julia really appreciated me. I played several characters and it was fun. I didn’t have to do loads of homework or learn lots of lines, and to be surrounded by passionate people without any pressure was a joy. Truly, Julia was my inspiration.” – Eva Green on Julia Fullerton-Batten


“What was so refreshing with Eva was every time she came on set, she totally performed, knew the story behind the cocktail and it just made my job so much easier.  Campari approached me to ask if I wanted to photograph the calendar for 2015 and I was like, ‘yes!’ – I didn’t know who the muse would be, but I was over the moon when I found out that it was Eva, because I didn’t want to work with someone typical. I think Eva has something quite amazing about her. She was the perfect choice for the calendar.” – Julia Fullerton-Batten on Eva Green

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