Archive for the ‘Media’ Category
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Creativity can’t be prohibited.

CAMPARI THE BOULEVARDIER

Paris, 1927. After leaving the USA due to Prohibition, the legendary bartender Harry McElhone used its most contested spirit – bourbon – to create this drink. It is said that it is named after the first of its many fans, the editor of the magazine The Boulevardier.

 

Campari media link:

May: Americano

 

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The most epic match ever.

CAMPARI AMERICANO

Italy, 1933, The MI-TO met ice and soda. A legend says that the drink was given the nickname of Primo Carnera, the first Italian to win the heayweight boxing title in New York.

 

Campari media link:

April: Orange